Notice To All Users:All books of this website are for public. No files are hosted on our server, they are only indexed much like how Google, Yahoo, Bing, ect works. This site merely indexes content that is readily available all over the web. The hosting server or the administrator cannot be held responsible for the contents of any linked sites or any link contained in a linked site, or changes / updates to such sites. All materials on this website is strictly for Educational Purposes ONLY.
In an era of intensifying global competition the creation and maintenance of a sustainable competitive advantage (SCA) is becoming increasingly difficult to achieve. This book offers important insights into one important possibility of doing so. Fundamentally, the problem is that producers of goods and services are unable to maintain the JND (just noticeable difference) factor that enables customers to discriminate between the offerings available in the market place.
source https://www.free-ebooks.net/academic-economics/Country-of-Origin-Effects-on-Consumer-Behavior
