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File Format | PDF
File Size | 17.8 MB
Pages | 257
Language | English
Category | NLP
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Description: The art of
persuasion as taught by one of the world's most sought-after speakers and
pitchmen.
In this daring
book, Joel Bauer teaches you how to persuade by making your messages
entertaining. Learn the secrets behind "The Fright Challenge,"
"The Transformation Mechanism," and other persuasion tactics used by
pitchmen, carneys, and conjurors to convince people to their way of thinking.
Along with coauthor Mark Levy, Bauer has taken these ethical,
entertainment-based techniques, and has made them practical for everyday
use-capable of influencing one person or a thousand, in business and in life.
Joel Bauer (Los
Angeles, CA) is an expert in performance-based live marketing who The Wall
Street Journal online referred to as "undoubtedly the chairman of the
board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has
written for the New York Times, has authored or coauthored three books, and is
the founder of Levy Innovation, a consulting firm that makes individuals and
companies memorable.
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How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time
Download | Free
